Values and strategy of VR Group
Vision
We are the leading travel, logistics and infrastructure engineering service company in Finland. Our services are customer-oriented and produced in a responsible way.
Strategy
Our strategy consists of four areas:
- Effective foundation
- Customer focus
- Competitiveness
- Growth
The following videos (in Finnish) give more details about our strategy and how we are carrying it out.
See where our strategy begins with (in finnish):
Halfway trough the restructuring process - this is how our strategy is implemented (in finnish):
Mission
- We provide our customers with high-quality and environmentally friendly travel and logistics services.
- We meet customer needs by providing infrastructure engineering services that cover the full life cycle of the projects.
- Our domestic markets are in Finland and Russia.
Values
SELF-RENEWAL
Our business environment is constantly changing. We do not merely adjust to new situations but aim to anticipate them and influence issues. To ensure growth and improve our service, we develop new approaches and grasp new opportunities.
SAFETY AND RESPONSIBILITY
Our level of traffic safety is among the highest in Europe. Ecofriendliness is another strength that unifies the Group. The work to ensure safety and responsibility in operations is ongoing. Sustainable development and personnel satisfaction go hand in hand in the Group.
CUSTOMER-ORIENTATION
We work with customers to continually improve the quality and availability of our services. In passenger services we are improving customer service, renewing pricing and putting great efforts into improving punctuality. In logistics we offer one-stop services by rail and road. In infrastructure engineering our knowhow covers the full life cycle of a project and the requirements of an increasing number of sectors.
SUCCESSFUL TOGETHER
The entire Group is successful when we work together. Resources are shared between the divisions and business units. This ensures the effective use of resources, develops operations with the help of the leading experts in the field, and creates financial stability. Discussion across business unit borders creates new business for us and supports common growth.
GOAL-ORIENTED
The importance of clear targets is highlighted in an uncertain economic situation. At Group level the targets are an operating profit of about five per cent and annual growth in net turnover of five per cent. In international business particular attention is paid to profitability. Each VR employee also has their own responsibilities and targets.
